Abstract
Business productivity and profit maximization remain the very core focus in the business environment. But in order to for businesses to be able to reach the best in the context of these core values customer procurement is a necessity. Therefore, the customer centric approach is continuously prevalent in the business world of today. Among the various means and strategies employed by companies to keep the influx of customer ever increasing is the need to maintain attractive corporate image. To this end, the study as its problem state to seek the promotion of corporate image through effective customer relations. With this problem, the study aims to promote companies’ quest in achieving corporate image in the betting industry through effective customer relations using BetKing Betting Company as case study. A quantitative research design is adopted for the study which utilizes primary data. A total of 40 respondents will serve as primary data sources to which semi structured questionnaires will be administered to. Following this, inferential statistical analysis to analyze the collected data. This is followed by a set of recommendations that attempts to provide best possible ways on how the corporate image in not only Betking Betting Company but the betting industry generally can better be improved and projected so as to glue more customers.
